As Food Fuels the Body, Fashion Fuels the Business
Just as food nourishes the body, fashion nourishes presence. Before a word is spoken, before a proposal is pitched or a deal is signed, appearance has already begun the conversation. Across African societies, presentation has never been accidental. From ceremonial attire to everyday dress, what we wear has always communicated respect, readiness, status, and intention. Clothing was language long before it became a trend. Yet in today’s professional and creative spaces, fashion is often dismissed as superficial, an afterthought rather than a tool. The truth is simple: how you show up influences how you are received. View this post on Instagram A post shared by BellaNaija Style (@bellanaijastyle) Style as Silent Communication Personal style is one of the most immediate forms of non-verbal communication. Fit, grooming, colour, and structure quietly signal competence, confidence, and self-awareness. When intentional, they reinforce credibility. When neglected, they distract from it. In business-facing environments, whether creative, corporate, or entrepreneurial, appearance sets the tone. It does not replace skill or intelligence, but it frames them. A well-presented individual communicates care, clarity, and readiness without explanation. The African Context of Presentation In African culture, appearance has always carried weight. To present oneself well is to […]
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