A Measure of Her: Inside ATAFO’s SS27 Womenswear Showcase
ATAFO kicked off its SS27 showcase with A Measure of Her, a collection that reimagines formalwear through the lens of modern womanhood. Known for its intricate tailoring, impeccable craftsmanship and elegant suits, the brand took its commitment to womenswear a step further, exploring what formal dressing can look like when designed with women at the centre. Titled “All Boys Out”, the evening was a beautiful celebration of women, bringing together fashion, femininity and a fresh perspective on power dressing. Through the collection, ATAFO explored the possibilities of tailoring beyond the traditional suit, presenting a vision of womenswear that felt both refined and expressive. It was a reminder that structure and softness can coexist, and that formalwear does not have to follow the rules we have always known. With A Measure of Her, ATAFO opened a new chapter in its design story, honouring the art of tailoring while making room for a broader interpretation of elegance. From the collection’s thoughtful details to the atmosphere of the evening, the showcase celebrated women and the many ways they choose to show up, take up space and define their own style. See all the highlights from ATAFO’s SS27 showcase. View this post on […]
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